Let’s talk about something that might be holding your beauty business back: booking through DMs. It might seem quick and convenient, but it’s often the first red flag for clients deciding whether or not to book with you. In fact, in a recent survey we ran with BBY users, the majority said they’re less likely to trust or book with someone who only offers “DM to book.”

DMs Feel Unprofessional to Clients
One client told us:

“For me, when people are only using 'DM to book' it makes me think they are just doing this for extra cash, it's not their full-time job and, maybe, they aren't as experienced or professional as someone who has a website.”

Ouch—but honest.

Whether that’s true or not, perception matters. Having a booking link shows clients that you take your business seriously. It tells them you’re organized, legit, and ready to give them a smooth, professional experience.

The Chaos of DM Booking
DMs fill up fast. Booking requests get lost in message requests, forgotten replies, or double bookings. It’s easy for communication to get scattered and stressful—especially when you’re juggling multiple clients, responding after hours, or trying to remember who asked for what time slot.

That chaos leads to:

• No-shows and ghosting

• Booking mix-ups

• Burnout from always being “on”

You Deserve Better Boundaries
Booking through DMs often means clients message you late at night, expect instant replies, or try to negotiate times when you’re off the clock. When you have a dedicated booking link, you instantly set boundaries. Clients can book, reschedule, or cancel without needing to blow up your phone.

With BBY, you can send one link and let your booking page do the rest:

• List your services, pricing, and availability

• Collect deposits

• Set clear cancellation policies

• Automate reminders and confirmations

Why a Booking Link Builds Trust
Today’s clients expect convenience. If they can’t book within a few clicks, they’ll move on. A clean, mobile-friendly booking site helps you stand out—and makes clients feel confident booking with you.

Here’s what your booking link says about you:

• “I’m organized.”

• “I respect my time and yours.”

• “I’m a professional.”

• “You can trust me with your money and your nails.”

DMs might seem casual and easy, but in the long run, they create more work and send the wrong message. If you want to attract loyal, high-value clients and grow your brand, it’s time to move on from “DM to book.”

BBY gives you the tools to create a clean, professional booking site that fits your brand and works on your terms. You deserve a system that works for you—not against you.